Systematic approach to real growth
Ambitious companies hire me to identify their hidden growth opportunities, train their teams and ensure longterm, sustainable growth.
Hi, I'm Marisa đź‘‹
Most Experience Design Consultants come from business school. I come from art school -- which is why I see what they miss. The artist with "no marketable skills" has now transformed thousands of companies and proven that emotion drives economics.
What Others Say
"Sending you a Big Thank You for yesterday’s contribution at our retreat. The client feedback was wonderful and your message was aligned with our theme all the way. You were able to make us see our message in a whole new light that brings excitement to our business and reminds us of who we really are."
Carolin Soldo
Facilitor
"Marisa trained my team on Experience Products and they LOVED it! We’re definitely going to be applying what Marisa teaches in our business. I believe that Marisa’s work is going to be setting the trend for our entire industry. People don’t just want more information, they want experiences!"
Bill Baren
Health Coach Institute
Ready to make your company irreplaceable?
Schedule a 1-on-1 video call with me. Together we'll walk through your struggles and how to solve them. If you then still want to know more, we can discuss what a collaboration would look like.
I'm Marisa Murgatroyd.
I've spent the last 15 years proving one simple truth: when every company has the same technology, the only sustainable advantage is how you make people feel.
As the co-founder of CXO Agency and creator of The Experience Formula, I've guided over 200 companies through the shift from efficiency-obsessed operations to experience-driven growth.
My clients have seen 10-30x improvements in engagement, 240% increases in customer lifetime value, and transformation so profound their boards can't imagine operating without CXO leadership.
About me
I didn't start in consulting or climb the corporate ladder. I began my career studying human behavior and emotional response, fascinated by why some interactions create lasting impact while others fade instantly.
This foundation in behavioral psychology, combined with hands-on transformation work across industries, shaped my unique approach to experience design.
What makes my methodology different?
I don't just analyze – I immerse. I experience what your customers experience. I feel what your employees feel. Only then do I design the moments that matter.
Track record that speaks volumes
Experience Transformation Results:
- Guided over 5,000 businesses and companies through systematic experience transformation
- Certified 62 Chief Experience Officers (CXOs) now leading change globally
- Delivered 400%+ ROI through experience-driven referral programs
Industry Recognition:
- Published thought leader on the experience economy & transformation
- Keynote speaker, podcaster and frequent podcast guest
- Developed the Experience Formula® methodology – considered the gold standard for student engagement in the online education industry
- Pioneer of experience metrics that measure meaning alongside performance
Philosophy that drives results
Experience Transformation Results:
- Guided over 5,000 companies through systematic experience transformation
- Certified 60 Chief Experience Officers (CXOs) now leading change globally
- Achieved 87% completion rates for B2B SaaS transformations
- Delivered 400%+ ROI through experience-driven referral programs
Industry Recognition:
- Published thought leader on the experience economy & transformation
- Keynote speaker, soon-to-be-podcaster and frequent podcast guest
- Developed The Experience Formula methodology now standard in the online education industry
- Pioneer of experience metrics that measure meaning alongside performance
How I work
I believe three things that set my work apart:
- Small experiments beat big strategies - I prototype experiences in weeks, not months
- Emotion creates economics - Premium pricing follows premium experiences
- Everyone can design moments - Experience excellence becomes organizational DNA
This philosophy has transformed companies from "efficient but forgettable" to "irreplaceable and beloved."
I'm selective about partnerships because transformation requires depth.
I don't consult from conference rooms – I embed myself in your world. My goal isn't to make you dependent on consultants but to build your internal capability for continuous experience innovation.
Whether leading your transformation program, or certifying your next generation of experience leaders, I bring the same intensity: absolute commitment to making your company irreplaceable.
A little more about me
I’m not a fan of traditional bios… since they’re all about what I’ve done and achieved. And while that’s a very important part of who I am, it’s not the whole truth…
I believe that who you are — and the life you live — is just as important as what you do… so I thought I’d share a few things you probably don’t know about me…
- I once interviewed Snoop Dogg in my past career as a documentary film director. He was high as a kite…
- I once biked down the Most Dangerous Road in the World in Bolivia — often called the Death Road — which drops 3,900 feet from La Paz to Coroico. I’ve never said the word f*ck so many times in my life.
- I once entered a pumpkin decorating contest…. and won! My submission? Osama bin Pumpkin. I made his machine gun belt out of ziti.
- My grandfather was in the Elephant Guard. It's like the Thai Secret Service… only they rode elephants and fought with swords. Seriously! Bad ass is in my blood…
- I have an island named after me!
- My husband Murray and I were once detained by the Russian government. It was a total misunderstanding, but it's a great story to tell.
What’s next?
If you're resonating with this, contact me and let's have a conversation.
If you still need more information, please have a look at what service would suit you best.