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THE EXPERIENCE AGE™
Why CXOs Will Lead the Companies of Tomorrow (and Why Human Experience Is the New Competitive Advantage)
By Marisa Murgatroyd, Founder of The Experience Group
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What Leaders Are Saying
"Marisa and her team designed a user experience for our new app that is going to reinvent the entire sleep industry, I'm sure of it!"
Kim West
CEO, The Sleep Lady
About the Author
Marisa Murgatroyd has spent over a decade pioneering the discipline of experience design in business. As the creator of The Experience Formula® and founder of The Experience Group, she has trained over 60 experience leaders.
The Next Era of Business Has Arrived
AI is revolutionizing every industry. Efficiency is becoming table stakes. The companies that will thrive in the next decade are those that master what algorithms cannot replicate: meaningful human experience.
This book names the transition we're living through and provides the blueprint for leading it. Whether you're a CEO preparing for the future, an entrepreneur seeking differentiation, or a professional ready to pioneer a new discipline, The Experience Age™ shows you exactly how to become irreplaceable.
The Information Age
Data, efficiency, automation
The Experience Age
Meaning, emotion, transformation
What You'll Discover Inside
The Shift That Changes Everything
Understand why we're entering the Experience Age™ and why the companies that recognize this shift will dominate the next decade.
The Rise of the CXO
Meet the Chief Experience Officer: the executive role that will define successful companies. Learn why this position matters and how to become one.
The Experience Formula®
The proven methodology for designing experiences that transform customers into advocates and create competitive advantages AI cannot replicate.
Measuring What Matters
Go beyond satisfaction scores. Learn to measure transformation, emotional impact, and the moments that drive real business results.
Designing Signature Moments
Identify and engineer the peak experiences that customers remember, share, and return for. Create your company's unforgettable signature.
Leading Experience Transformation
A practical roadmap for embedding experience thinking throughout your organization. Turn every employee into an experience designer.
Who This Book Is For
The Experience Age™ speaks to everyone preparing for what's next in business.
CEOs & Executive Leaders
Preparing your organization for a future where experience becomes the primary competitive advantage.
CMOs & Brand Leaders
Moving beyond messaging to create experiences customers actually feel and remember.
CHROs & People Leaders
Designing employee experiences that attract talent and drive engagement in the age of remote work.
Entrepreneurs & Founders
Building differentiated companies that create loyal customers and premium pricing power.
Aspiring CXOs
Pioneering a new executive discipline and positioning yourself at the forefront of business evolution.
Consultants & Coaches
Adding transformative experience design to your client offerings and methodology toolkit.
Ready to Lead the Experience Age?
Join the waitlist to be first to know when The Experience Age™ is available. You'll get exclusive early access, bonus content, and launch-day pricing.
Want to bring experience transformation to your company now?