Welcome to The Experience Podcast, where we explore the most important shift happening in business today: the transformation from an efficiency-obsessed economy to one driven by human experience.

While everyone else debates whether AI will replace humans, we're having a different conversation. We're talking to the leaders who understand that in a world where every company has access to the same technology, the same data, and the same algorithms, there's only one sustainable advantage left: how you make people feel.

This is the podcast for executives who sense something fundamental has shifted. Who see their perfectly optimized operations producing diminishing returns. Who watch customers switch to competitors for reasons that have nothing to do with price or features. Who know that what got them here won't get them where they need to go.

Your Host: Marisa Murgatroyd

I'm Marisa Murgatroyd, and I've spent the last 13 years proving that emotions are the most powerful force in business.

As the founder of The Experience Agency and creator of The Experience Formula, I've guided over 5,000 businesses through the shift from efficiency-driven operations to experience-driven growth. My clients have achieved results that sound impossible: 87% completion rates when the industry standard is 3%, 400% ROI through referral programs alone, and transformations so profound their boards restructured to include Chief Experience Officer roles.

Before consulting, I studied behavioral psychology and emotional response, fascinated by why some interactions create lasting impact while others fade instantly. This foundation, combined with hands-on work across every industry imaginable, shaped my unique approach to experience design.

I've been featured on over 40 major podcasts including ThinkMedia, Entrepreneurs on Fire, Digital Marketer, and Mindvalley, sharing insights on how to create experiences worth 10-30x your competitor's price. I've keynoted at leading conferences worldwide and certified 62 Chief Experience Officers who now lead transformation at companies across six continents.

But credentials only tell part of the story. What drives me is witnessing the moment executives realize their "95% efficiency" comes with "2% delight"—and then watching them transform their organizations into places where both employees and customers feel genuinely alive.

What You'll Discover

The Big Shifts

• Why the $8.5 trillion experience economy is exploding while efficiency-focused businesses decline
• How emotion became the primary driver of business value in the AI age
• The rise of the Chief Experience Officer and why every company will need one by 2027
• Why experience is the only competitive moat that technology can't replicate

The Deep Dives

• Conversations with CEOs who chose humanity over optimization and won
• Chief Experience Officers sharing their transformation playbooks
• Behavioral scientists explaining why emotion drives 95% of purchasing decisions
• Case studies of companies achieving 30-50x engagement through experience design

The Practical Frameworks

• How to identify the "hidden killers" destroying value in your customer journey
• The 5-minute transformation technique for any business touchpoint
• Building signature experiences competitors can't copy
• Measuring meaning alongside metrics

The Future Focus

• What happens when every company has perfect AI
• The new C-suite structure for experience-driven organizations
• Industries being completely reimagined through experience
• The skills that become invaluable when algorithms handle everything else

Our Guests

We bring you the leaders defining what business means in the experience economy:

• The Pioneers: CEOs and founders who bet their companies on experience and won
• The Practitioners: Chief Experience Officers implementing transformation daily
• The Scientists: Researchers revealing why emotion drives economics
• The Rebels: Leaders who rejected best practices to create extraordinary practices
• The Prophets: Visionaries showing us what's coming next

Past guests have included executives from companies achieving impossible metrics, behavioral scientists, best-selling authors and entrepreneurs who built billion-dollar businesses on the principle that feelings matter more than features.

Connect With The Experience Movement

This podcast is just the beginning. Join thousands of leaders worldwide who are making their businesses irreplaceable:

• Newsletter: Weekly insights on experience transformation delivered to 10,000+ executives
• LinkedIn Community: Connect with other leaders prioritizing humanity in business
• The Experience Assessment: Discover your company's experience gaps in 10 minutes
• CXO Certification: Become a certified Chief Experience Officer and lead transformation