Systematic approach to real growth
Ambitious companies hire me to identify their hidden growth opportunities, train their teams and ensure longterm, sustainable growth.
The Future Is Human
Hi, I am Marisa Murgatroyd, co-founder of The Experience Group, Online Education Pioneer & Customer Experience Expert.
How can I help you?
- Open for new clients from November
“Marisa blew us away with a genius CX Strategy Blueprint & Ascension Model for our full suite of programs.”
JJ Virgin JJ Virgin, Health Business Growth Collective
“Marisa's experience deisgn solved our fundraising concerns for the next 100 years!”
Mike Koenigs Co-founder, Just Like My Child Foundation
“To say Marisa's experience design was innovative would the understatement of the century. Bravo!”
Kim West CEO, The Sleep Lady
“To say Marisa's experience design was innovative would the understatement of the century. Bravo!”
Kim West CEO, The Sleep Lady
"Marisa blew us away with a genius CX Strategy Blueprint & Ascension Model for our full suite of programs."
JJ Virgin,
“Marisa's experience design solved our fundraising concerns for the next 100 years!”
Mike Koenigs, Co-founder, Just Like My Child Foundation
What My Clients Say
“Marisa is one of the most intentional, brilliant marketers and experience design experts in the game.”
Mark Stern
Owner, Custom Box Agency
“Marisa's experience design hackathon blew us away. It was an incredible value, and we walked away with a genius experience design blueprint for full suite of programs.”
JJ Virgin
JJ Virgin, Health Business Growth Collective
“Marisa and her team solved our fundraising concerns for the next 100 years with the innovative experience design they proposed to the donations process!”
Mike Koenigs
Co-founder, Just Like My Child Foundation
Ready to make your company irreplaceable?
Who am I, and how I can help your company become irreplaceable in an AI world?
- I’m Marisa Murgatroyd, online education pioneer & customer experience expert, founder of the Chief Experience Officer movement and architect of the experience design methodology that's helping companies create what AI never can – moments that make people feel alive.
- I've proven that experience beats efficiency every time, generating over $51M in revenue and inspiring almost a million hours of life-changing action by creating "experience products" that achieve 10-30x higher engagement than industry standards.
- Since 2011, I've pioneered experience design for thousands of entrepreneurs across every industry imaginable—from SaaS to healthcare, retail to financial services – showing them how to transform transactions into transformations.
- I founded The Experience Group to bring these proven principles to the C-suite, establishing the Chief Experience Officer (CXO) as the essential role that ensures your company remains irreplaceably human as AI handles everything else.
- In a world where AI is driving a race to the bottom, my clients are thriving, turning customers into evangelists by creating experiences so remarkable that people can't help but share them.
How we can help you
1. Work with me or my team
Thanks to our experience helping over 7,330 businesses, we'll help you identify where you're optimizing away your soul and show you how to create experiences that make customers feel alive.
To discover how I can help you:
- Visit my Work with us page to see how your company can work with me or my team
- Visit my CXO Services page to see what it looks like to work with me or one of my accredited CXO consultants
- Review my client case studies and see what my clients say about working with me
- Book a free Experience Audit to identify your biggest opportunities for creating irreplaceable moments
2. Develop this expertise in-house
In my CXO certification program I've trained executives from every sized company you can imagine, from Fortune 500s to startups. The CXO Certification can teach virtually anyone to design experiences that create goosebumps, not just satisfaction. If you're ready to make your company irreplaceable, you can:
- Send an executive through our CXO Certification Program (next cohort starts winter 2025)
- Book an in-house Experience Design Workshop for your leadership team
3. If you're looking for THE voice of the CXO movement for your event or podcast
I speak at major conferences & events, as well as podcasts about why the future of business is human.
As the founder of the CXO movement, I bring both the vision and practical tools audiences need to transform their organizations.
I believe in "awaken, equip, transform" and my talks and presentations combine emotional stories, scientific proof (why feelings drive 95% of decisions), and actionable frameworks attendees can implement Monday morning.
On my Speaking page you can watch keynote clips, download my speaker kit, and book me to ignite your audience with the message that in an AI world, the most valuable skill isn't technical – it's the ability to create experiences that make people feel alive.
“Marisa has been added to my list of HEROs! Her trainings are full of gold nuggets that I will need to go back and review.”
Heather Reinhardt
“Marisa's systematic approach delivered a 300% ROI within 10 weeks—achieving a multi-thousand dollar launch that exceeded all projections. Her marketing and strategic frameworks rival MBA-level education while being immediately actionable. This is the gold standard for transforming professional expertise into scalable business models.”
Dr. Carol Parker Walsh
Human Capital Institute
Schedule an Initial Consult
What we’ll discuss in this call:
- See if there's a good fit between us
- Your current situation & desired outcome
- Discuss together how I can best help you
“Marisa's genius lies in transforming complex business strategies into implementable systems that drive measurable results. Her methodology brought unprecedented momentum and structure to our corporate training initiatives. This is exactly the systematic approach organizations need for sustainable growth.”
Cathy Raffaele
Chief Learning Officer
“In 5 weeks, Marisa's framework helped secure a corporate pilot program generating $7,000 with potential for company-wide implementation. After $250,000 invested in other programs without results, this was the first to deliver on its promise. Her methodology transforms consultants into trusted enterprise partners.”
Domonique Forand
Enterprise Solutions Consultant